Martin Ammon Eupd Research Papers

Two new market studies conducted by EuPD Research and Frost & Sullivan show that sonnen is growing at a considerably faster rate than the storage market and as such is the clear market leader for energy storage devices in Germany and Europe.

Wildpoldsried, 29 May 2017 – sonnen is growing at a considerably faster rate than the storage market: While the market in Germany grew by roughly 40 per cent in 2016, sonnen was able to double its turnover.

Two recently released market studies show that sonnen also occupies the leading position for energy storage devices in Germany and Europe. In its most recent study for 2016, the Bonn-based market research company EuPD Research placed sonnen at the very front, with a share of 22 per cent in Germany and Europe.

Parallel to this, a market study by Frost & Sullivan was released in which sonnen maintains a similarly high market share in Germany with 24 per cent, making it by far the largest manufacturer.

“sonnen has become a strong consumer brand,” says Philipp Schröder, Managing Director at sonnen. “Our key success factors include our high level of innovation, the best energy services, and that we bypass the wholesalers and instead reach out to our partners directly. “

“sonnen has been able to maintain its leading position despite ever-increasing competition from now over 50 manufacturers. One key success factor is that alongside private consumption, sonnen also offers brand-new energy services that provide new offers for customers. Such services are one of the biggest trends on the market, which other manufacturers are following,” says Dr Martin Ammon, head of the energy sector at EuPD Research.

sonnen has been on the market since 2011 with the sonnenBatterie. In 2016 the company expanded to other markets such as Italy, USA, Australia and the UK. In the same year, sonnen expanded its business model to include numerous additional services. With the sonnenBatterie, the customer can help to stabilise the energy grid and thus facilitate the integration of renewable energies. The customer receives additional benefits in return for this service such as complimentary electricity with sonnenFlat.

 

Germany’s sonnen is leading that nation’s home battery sector and has already become very popular in Australia according to a recent report.

With sonnen’s residential energy storage prices dropping, the German manufacturer may find even greater favour here.

Recent analysis by EuPD Research indicated sonnen had a cumulative market share of 23% across European, USA and Australian markets combined, well ahead of the next strongest competitor.

To date, more than 15,000 sonnen battery systems have been shipped globally; mostly to owners of solar power systems looking to gain additional energy independence and wanting to make the most from their valuable rooftop-generated electricity.

In the USA, Sonnen has 17% market share and in Australia, 13% says EuPD Research – but its real stronghold is the European market where it has been longest-established.

Based on the end of the first half of the year, EuPD Research states Sonnen is the largest supplier in Germany, with a market share of 27%; ahead of around 59 other companies offering energy storage solutions in the country.

EuPD Research expects sustained growth to have continued in the sector generally for the second half of this year, with between 23,000 and 25,000 storage systems installed in Germany by the end of 2016. It also expects Germany’s battery manufacturers to continue in their success outside the country.

“The international presence of German storage providers shows that they are able to react to change-specific requirements and to offer their products in good quality at affordable prices. Our analysis shows that German suppliers have already established themselves out of the European market outside Europe,” said Dr Martin Ammon, Head of Energy Economics at EuPD Research.

Sonnen enjoys its solid reputation not just due to affordability and a level of build quality Germany is well known for, but also for its market-leading 10,000 cycle/10 year warranty. This is equivalent to approximately 2.7 full cycles a day over a decade.

Sonnen’s modular approach enables addition of capacity in 2kWh increments up to 16kWh, without the inbuilt inverter needing to be upgraded.

Sonnen battery systems just became even more affordable in Australia, via solar + storage provider Energy Matters. For a limited time, Energy Matters is offering up to $2,500 off solar + sonneBatterie Eco packages with 8kWh of capacity and also on retrofits.

In other recent news from sonnen, the company announced last month it had completed a new financing round with a total equity amount of USD $85 million; some of which will be used to help further expansion in the United States, Australia, UK and Italy.

Also in October, sonnen was included in MIT Technology Review’s “50 Smartest Companies 2016” list and the company announced its battery systems had been installed at the McKnight Lane Affordable Housing Development in Vermont, USA.

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