Cover Letter Examples for Sales and Marketing Jobs
When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself. That's because potential employers will very likely see your ability to sell yourself in this letter as a preview for how you'd sell the company (and its products) if you should land the job. Here are a few tips for how to write a strong sales, marketing, or public relations cover letter and what you should include.
Quantify Your Past Achievements
Take the time to make sure your letter includes quantifiable achievements. For instance, you can mention sales volume achieved or surpassed, responses to marketing email blasts, churn ratios optimized, or other measurable successes. Numbers are a great way to show your value.
Format Your Achievements to Make Them Visually “Pop” on the Page
The best way to make your quantifiable achievements catch an employer’s eye on a cover letter is to set these unique accomplishments off from the text with bullets. It is also highly effective to boldface sales numbers or percentages. For example, qualifications I can bring to the table include:
- Consistently growing YOY sales by 20% each year for the last five years;
- Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
- Designing and launching a dynamic referral program that increased customer referrals by 60%.
Show Employers How You Would Offer an Advantage
Make it easy for potential employers to see why you would be a good candidate for their team. What are your skills? What would you bring to the company? This is your chance to pitch yourself and make a strong argument for your candidacy. You can discuss achievements in previous positions, as well as mentioning specific markets you would target and goals you would establish if you got the job.
Share Details on Skills
Discuss the skills and credentials that are specifically related to what the employer is seeking in a candidate. Here is more information on marketing skills, and here you'll find relevant skills for people in sales positions.
But aim to discuss your skills in the context of previous achievements — rather than just saying "I'm results driven," give a specific example that demonstrates how you’ve triggered sales growth or increased your client base.
Make It Easy to Read
Avoid long strings of adjectives. If your paragraphs are growing lengthy, consider breaking them up with bullet points to make them easier to scan.
Personalize Your Cover Letter
You wouldn't give the same sales pitch to two different advertisers, right? And, similarly, your marketing strategy would be different if you were targeting millennials or going after baby boomers. Make sure your pitch in the cover letter is calibrated to your audience — write a letter that targets the company and its needs.
Review the examples of sales and marketing related cover letters below to get ideas for your own letters, then customize your letters for each job application, explaining how you are the best qualified candidate.
Your objective is to write a compelling cover letter that highlights your sales achievements, qualifications, and experience.
Cover Letter Examples for Sales, Marketing, and Public Relations Jobs
Customer Service Representative Cover Letter Sample 1:
With 13 years of proven experience providing customer service for several different companies, I am confident I will make an immediate contribution to your team.
I have demonstrated the ability to effectively handle situations or inquiries while working within policy, procedures and standard processes. You will find I am detail oriented and able to analyze, prioritize and resolve client requests or issues quickly and effectively. I possess excellent communication skills both oral and written.
I have remarkable interpersonal, organizational and time management skills. I am well versed in all the Microsoft Office suite applications. Furthermore, I learn new applications quickly and efficiently. I am able to support team goals along with finishing my assigned tasks which makes me a perfect fit for a multitasking environment such as yours.
This summary, as well as my resume, cannot adequately communicate my qualifications in-depth; I look forward to meeting with you to discuss why I would be an asset to your institution. I am available to schedule an interview at your earliest convenience by phone or email.
Customer Service Representative Cover Letter Sample 2:
I am writing to express my interest in a full time customer service position with your company. I read your job posting that appeared on Indeed. I believe my skills, experience, knowledge, and willpower for sales will make me the best candidate for this position.
As you will note from the enclosed resume, I am presently a part time telemarketer and I have many skills that would aid me as a customer service representative for your company. Here are some of the responsibilities I’ve held over the past six years:
- Experience in selling, promoting ,and advertising products
- Experience in customer relations
- Exceptional verifiable talent for ensuring customer satisfaction
- Using critical selling strategies to exceed productivity goals
- Excellent written and verbal presentation skill
- Experience in training new employees
I am currently in my third year of study at Riverson University and I am working toward my Bachelor’s degree in Public Health and Safety as well as a certificate in Occupational Health and Safety. Being in these programs has given me the opportunity to gain knowledge relative to the position such as verbal speaking skills, writing, and people skills.
I am confident that my education coupled with my relevant experience will allow me to make a substantial contribution to your company. I feel very qualified to fill your customer service position and would like to arrange an interview at your earliest convenience. Please feel free to contact me at or by email at . Thank you for your consideration, and I look forward to hearing from you.
Customer Service Representative Cover Letter Sample 3:
I am writing in regards to the Customer Service Representative position that is open with your company at this time. I am a highly capable professional with over 7 years of customer service experience. My background, along with my ability to learn quickly and efficiently, will enable me to be a valuable part of your team.
My knowledge of computers, which enables me to pick up new systems quickly, work independently, and efficiently make me a perfect fit for your opening. I possess an uncanny ability to build rapport and relationships with internal and external customers via the telephone. These, coupled with my ability to examine a process to look for improvement as well as manage multiple projects simultaneously all are valuable assets that I feel can benefit your company. I can solve problems, quickly and precisely, which has resulted in sales increases in my previous positions.
My business skills, attention to detail, and general aptitude all have served me in my previous endeavors which have shaped me into an excellent administrator. The approach to my work goes beyond the job description as I am always looking for a way to improve results. In addition to my work, I have always been looked to for decision making.
I have enclosed my resume to display my past achievements, as well as to demonstrate how I can be a valuable part of your team.
Customer Service Representative Cover Letter Sample 4:
I am writing you in reference to the customer service representative position at your company. After seeing your ad posted online, I immediately felt compelled to contact you. As someone who has frequented your business over the years, I believe I have a solid understanding of the needs of your customers. Moreover, I believe that my personal qualities align well with what you are seeking in a representative.
I understand that quality customer service is essential to a successful business and I take pride in filling that role. I’ve worked in various customer service roles over the course of my career. Five years ago, I worked as a cashier and sales representative at Target. I enjoyed the frequent contact I had with customers and the role I played in solving their problems. I am currently employed as customer service representative by Comcast, and take pride in finding creative solutions to problems presented by customers. On an average day, I work with over 200 customers, and am able to leave all of them happy with the service they’ve received.
In addition, I possess personal qualities that make me an ideal candidate for this position. I enjoy speaking with people and finding solutions to meet their needs. I am able to remain calm and positive even when those around me are feeling stressed and anxious, and I am usually able to help others remain calm as well. I work well independently and require very little direct supervision to successfully complete my job. Moreover, I am an energetic worker who is able to give as much effort and dedication to my last call of the day as I am to the first.
I would like to thank you for taking the time to consider my application. Because of the reasons outlined above, I believe I am an excellent candidate for this position. I hope that you will agree with me that we would work well together, and I hope to hear from you in the near future to set up an appointment to further discuss my qualifications. I am available during work hours at 555-555-5555 and by email at [email protected] I look forward to hearing from you.