Popular American Culture Essay

This essay attempts to explain the economic success, the adaptability and social stability of American popular culture production and to tell how these advantages energized American popular performance styles over time. It identifies popular sovereignty as the sociopolitical engine of the encompassing cultural project and disestablishment as an empowering, liberating force. Therefore, the success of American popular culture lies not in any one of its individual formal or aesthetic properties, but in its overall design which is that of a consciously constructed, liberal and popular New World Utopia. This Utopia has many American-designed engines: the rule of law, the beloved community, republicanism, liberalism, and populism. This Utopia materialized and manifested itself first and foremost as a radical, unimpeded market economy which set free remarkable entrepreneurial energies of common people spurred on by awakenings and pragmatic reforms. Immigration, multiethnicity and race were further challenges. This propulsive energy of New World popular culture production—this will be the most comprehensive answer—may best be explained along the lines of an American exceptionalism. After the end of the Cold War, American exceptionalist popular culture has turned into a global market force.

Pop Culture The Effects Of Popular Culture On Modern American Society

Popular Culture PAGE 1


The Affects of Popular Culture on

Modern American Society

Introduction to Popular American Culture

Word Count: 817

The Affects of Popular Culture on Modern American Society

The American way of life revolves around popular culture. The artifacts surrounding them shape the lives and personalities of individuals. The choices people make regarding the things they buy come from commercials they have seen on TV, ads in the newspaper, or something they have seen someone else possess. Advertisers design marketing campaigns that are especially appealing to get consumers to purchase their products. But, are consumers aware of the affect popular culture has on their lives? Identifiable Patterns

America has become a society of people who demand instant gratification and convenience. A distinctive pattern has emerged to fulfill the demands of consumers by providing them with everything from fast food windows, where they do not even have to leave their car to get food, to grocery delivery services that bring food directly to their house. Advertisers design marketing campaigns to persuade consumers to buy their products not based not solely on the product itself, but on the convenience it will provide to them.

Most of the things people buy are for entertainment purposes. Things like CD's, DVD's, toys, and even vehicles are purchased for recreational purposes. The fact that the entertainment industry is a multi-billion dollar industry provides evidence as to where Americans spend enormous amounts of money. Leisure activities are an important part of society.

Purchases made by Americans more often then not are done so to reflect a certain kind of status. They go to tanning salons, get their hair and nails done, and buy designer clothes and jewelry. They buy expense cars and eat expensive food and all of these things are designed to portray their level of success in life.

Indication of Trends

Restaurants are affected by pop culture as well. Whether it be the type of restaurant that becomes popular because of a fad or trend, or an item added to an already existing restaurants menu because of a certain type of diet that happens to be popular at the time. For example Sushi restaurants have become an increasingly popular trend. All different kinds off low carbohydrate diets are popular now, and several fast food chains and restaurants have followed suit by incorporating low carbohydrate menu items. "For more than 150 years restaurants have been a central part of the American experience. More than mere eating establishments, they have been important regional landmarks, community meeting spots and cultural institutions" (Barbas, S 2003).

Reality TV shows have taken over the networks and show no signs of slowing down in the near future....

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